If your business is looking for more media attention, then this workshiop will give you  good insight into what the media finds of interest for there respective audience.

Ric Peterson of CJAD is well known in the Montreal community and has years of broadcast experience. He will share with you his thoughts and viewpoints on how the radio media finds it's stories of interest.

Jacquie Rourke is a seasoned on-air broadcast journalist. Her experience with CFCF Television, The Weather Network and WLEX (an NBC affiliate) will demonstrate how and why the television networks cover the stories we see every\day on television.

Patrice Cormier is the Editor of the french magazine "L'autonome", publication that has been in the province Quebec for 10 years. Patrice will explain what the print publications select for their articles, stories and news coverage.

If you are involved in marketing or PR for a company, a business owner or just interested in learning in how the media selects, edits and presents business news, this is a session not to be missed.